"If you were Sam Mendes (Revolutionary Road, Away We Go, Road to Perdition, American Beauty), would you direct a James Bond film? This, to me, is a total whuh? My first response was to call this a sell-out move. You can't be a top-of-the-line dramatic auteur and then just flip over like a turtle, hold your nose and and whore yourself out to a facetious franchise. It's undignified. What's next -- Jason Reitman reviving the Matt Helm franchise?" — Hollywood ElsewhereCouldn't disagree more. Mendes makes good-looking stiffs — movies trapped in their own resin. Bond might just be the thing to loosen him up. He's lucky to get the gig.