"From the beginning, Nicolle [Wallace] pushed for Katie Couric and the CBS Evening News. The campaign’s general strategy involved coming out with a network anchor, someone they felt had treated John well on the trail thus far. My suggestion was that we be consistent with that strategy and start talking to outlets like FOX and the Wall Street Journal. I really didn’t have a say in which press I was going to talk to, but for some reason Nicolle seemed compelled to get me on the Katie bandwagon.Palin knows she got burned. Hence the need to demonise not just Katie Couric ("badgering", "biased") but also Nicole Wallace for pushing the interview on her. But she still doesn't understand why she came out of it badly. She still thinks Couric's questions were "gotchas." Asking someone what they read, when they've said they read a lot is not a gotcha question. It's a follow up. When someone says that living close to Russia qualifies as foreign poicy experience and you ask them why that's not a Gotcha question. It's a follow up. And yet these softballs ripped right through her. That's why the interviews were damaging.
“Katie really likes you,” she said to me one day. “she’s a working mom and admires you as a working mom. She has teenage daughter like you. She just relates to you,” Nicolle said. “believe me, I know her very well. I’ve worked with her.” Nicolle had left her gig at CBS just a few months earlier to hook up with the McCain campaign. I had to trust her experience, as she had dealt with national politics more than I had. But something always struck me as peculiar about the way she recalled her days in the White House, when she was speaking on behalf of President George W. Bush. She didn't have much to say that was positive about her former boss or the job in general. Whenever I wanted to give a shout-out to the White House’s homeland security efforts after 9/11, we were told we couldn’t do it. I didn’t know if that was Nicolle’s call.
Nicolle went on to explain that Katie really needed a career boost. “She just has such low self-esteem,” Nicolle said. She added that Katie was going through a tough time. “She just feels she can’t trust anybody.”
I was thinking, And this has to do with John McCain’s campaign how?
Nicolle said. “She wants you to like her.”
Hearing all that, I almost started to feel sorry for her."
— Going Rogue: An American Life, Sarah Palin, Chapter Four, pages 255-257
"It seems that Sarah Palin wasn't able or didn't want to bother to analyze whether she was ready to debut on the big media stage, and she wasn't large-minded enough to think beyond herself to what it would mean for the whole campaign. That is, she was dumb. She was too dumb to handle campaign responsibilities properly, so she was clearly too dumb to step into the role of President of the United States."