The long shot in Ohio

"In 2004, it was unusual for volunteers to have persistent roles and responsibilities—both at the Kerry campaign and the independent field operation Americans Coming Together. That is the norm for electoral organizing campaigns, and perhaps organizing in general these days. In contrast, the Obama neighborhood team members are organizers themselves, sometimes working more or less as staff alongside the young FOs.

It is impossible to overstate how counter intuitive this slow-build approach was for Democrats. Even Regional Field Director for Southwest Ohio, Christen Linke Young—who I witnessed in 2004 pushing independently for just this strategy as an Ohio FO in Franklin County—said it was scary to take this patient approach:

"We had a whole month where, on our nightly calls with headquarters, we did not report our voter contact numbers. We only reported our leadership building. I definitely stayed on top of what our voter contact numbers looked like. But headquarters wasn't paying attention to how many voters we registered or how many doors we knocked that day—they were paying attention to how many one-on-one meetings we had, house meetings, neighborhood team leaders recruited, how many people we had convinced to come to this wonderful training in Columbus that we had. Yes, it was definitely scary to see how big our persuasion universe was and know that our first priority was not to just be tearing through that."

But Christen said the meticulous building has paid off: "And then last weekend we had 100 volunteers on Saturday canvassing—which is not something I ever would have thought was possible. And they knocked on 2,500 doors. And so you go: 'OK, it paid off, it worked.' We spent a month focusing on getting the pieces in place and now we can knock on 2,500 doors on the first Saturday in September. I'd love to count up how many canvasses we actually staged that day but I think most organizers had at least two canvasses—they were able to be in two places at once because they had recruited and trained leaders who could run their own canvasses and who could train other volunteers in persuasion." — Oxdown Gazette