Peggy Noonan: "Its over"

Picked up by a MSNBC microphone today, Peggy Noonan talking to GOP consultant Mike Murphy and Chuck Todd.

MURPHY: "I come out of a blue swing-state governor world. Angler. Whitman. Tommy Thompson. Mitt Romney. Jeb Bush. And I mean, and these guys, this is all like how you win a Texas race, just run it up. And, It's not going to work."

NOONAN: "It's over."

TODD: "Is she really the most qualified woman?"

NOONAN: "Most qualified? No. I think they went for this, excuse me, political bullshit about narratives.... Every time Republicans do this, because that's not where they live, and that's not what they're good at, they blow it."

MURPHY: "You know what's really the worst thing about it? The greatness of McCain is 'no cynicism' and this is cynical."

TODD: "And as you called it: 'gimmicky'."